Social Media Manager / Content & Community Growth Lead

Work Schedule:

Part-Time (20 Hours/Week) with potential to transition into Full-Time | US business hours.

Company Info:

Fast-growing DTC Beauty & Wellness Brand focused on premium skincare, longevity, and lifestyle content, with a strong community of women interested in science-backed skincare and wellness.

Role Overview:

We are helping our client company hire a Social Media Manager / Growth Lead to manage daily social media operations while contributing to content strategy and audience growth across Instagram, TikTok, and YouTube.

This role is ideal for someone who understands DTC brand storytelling, social media algorithms, and community-driven growth, and who is comfortable combining content ideation, execution, and performance tracking.

The position requires both creative instincts and analytical thinking, with the ability to identify trends, execute quickly, and collaborate with founders and creative teams.

Main Goal of This Role:

Drive consistent social media growth and engagement by managing day-to-day platform activity, executing structured content strategies, and identifying high-performing organic content that can support broader marketing initiatives.

Responsibilities:

Daily Responsibilities

• Review and respond to incoming messages and comments, addressing basic questions and escalating complex inquiries when necessary
• Engage with relevant accounts and communities through thoughtful commenting and interaction
• Manage daily activity across Instagram, TikTok, and YouTube
• Publish content across all platforms and ensure posts are optimized for each channel
• Track relevant trends and social media opportunities for founders and the content team
• Make quick edits to short-form videos using CapCut when needed
• Collaborate with the video editor to execute more advanced edits

Weekly Responsibilities

• Develop content ideas aligned with brand pillars.
• Create storyboards and assist with scripting short-form video content
• Publish approximately 5 posts per week across platforms (including 2–3 video posts)
• Design thumbnails and social graphics
• Create carousel posts using Canva
• Track and report on key social media metrics such as engagement, saves, shares, CTR, and conversions
• Work with the paid media team to identify high-performing organic content that can be leveraged for paid campaigns

Strategy & Growth Responsibilities

• Support high-level social media growth planning
• Help identify and refine key content pillars and storytelling formats
• Assist in organizing and managing b-roll and creative assets
• Run content experiments and iterate quickly based on performance insights
• Contribute to long-term social media strategy and platform growth initiatives

Qualifications:

• Fluent English communication skills
• Strong understanding of the U.S. beauty, skincare, and wellness audience
• Experience managing social media for a DTC beauty, wellness, or lifestyle brand (5+ years preferred)
• Deep understanding of Instagram and TikTok algorithms and platform dynamics
• Strong aesthetic sense and understanding of premium brand positioning
• Ability to translate scientific or educational concepts into accessible social media content
• Experience using ManyChat or similar messaging automation tools (Ellipsend experience is a plus)
• Comfortable making quick video edits or coordinating with a video editor
• Highly responsive and organized, with the ability to manage daily platform activ