About Sussman Law Firm, PLLC

Sussman Law Firm is a Charlotte-based firm focused on family and immigration law. We value accountability, initiative, and professional growth within a collaborative, high-performance environment. We are not your typical law firm. We are poised for aggressive growth, believing that great work starts with a strong team.

Our Culture

At Sussman Law Firm, we foster an environment where employees are empowered to make a real impact in clients’ lives daily. We value accountability, ownership, and collaboration. Every team member—regardless of role—is respected, supported, and encouraged to grow professionally and personally in a high-performance environment.

We work hard, hold ourselves to high standards, and take pride in doing things the right way. The work is challenging but meaningful, rewarding, and growth-oriented. If you are looking for a role where you will be pushed to grow, supported by a strong team, and make a difference in people’s lives, you will fit right in.

The Job

The Marketing Supervisor will lead and execute the Firm’s day-to-day marketing efforts while helping shape strategies that drive brand awareness, qualified leads, and growth. This role is ideal for a hands-on marketing professional with strong analytical, digital marketing, and SEO experience who can turn data into actionable strategies and measurable results.

Compensation

Starting at $1,500/month + Bonus Potential.

Key Responsibilities

• Develop and execute the Firm’s annual and quarterly marketing strategy, goals, priorities, campaigns, and performance targets in collaboration with Firm leadership.
• Develop and manage the Firm’s annual marketing budget, optimizing marketing spend based on key metrics.
• Evaluate marketing performance and conduct data analysis to identify opportunities for improvement.
• Establish marketing KPIs and benchmarks, presenting actionable recommendations to Firm leadership.
• Serve as the Firm’s primary contact for its SEO and digital marketing vendor.
• Directly supervise the Marketing Coordinator, establishing priorities and providing coaching and feedback.
• Create and manage social media and digital content consistent with the Firm’s brand and target audiences.
• Create, edit, and distribute the Firm’s monthly newsletter while monitoring engagement.
• Oversee day-to-day marketing operations to ensure effective execution.
• Perform other duties as assigned.

Required Qualifications

• Fluent in English and Spanish.
• Portfolio showcasing creativity in content creation.
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Three to five years of progressive marketing experience.
• Prior supervisory experience required.
• Demonstrated experience implementing and evaluating SEO strategies.
• Experience with marketing analytics platforms.
• Experience managing or working with marketing vendors preferred.
• Law firm or professional services marketing experience preferred.

Key Success Factors

• Develops and prioritizes marketing strategies that support the Firm’s growth objectives.
• Increases qualified lead generation using analytics and performance data.
• Effectively manages SEO strategy and vendor performance.
• Provides supervision, coaching, and accountability to the Marketing Coordinator.
• Maintains a consistent, professional Firm brand across marketing channels.