Purpose & Overall Relevance for the Organization: Execute the Market Brand Strategy locally and ensure consistent execution in country sub-units (if applicable) through integrated plans across all communication channels supporting brand and category objectives. Key Responsibilities: Set Brand objectives in accordance with Brand KPI direction provided in the Global Brand Strategy, cascaded by the Market to ensure construction towards ONE LAM objectives.Drive the consolidated approach alignment with x-functional departments and categories and Brand Communications team to facilitate execution of marketing initiatives, overseeing all creative output across the adidas brand in all marketing channels to guarantee aligned activation.Own all country related x-category communication and implementation topics to maximize the brand voice, and ensure x-category opportunities are fully exploited.Drive the execution of all communication campaigns specific to dedicated categories to ensure that all projects are OTIF.Monitor execution locally and in country sub-units (where applicable) to gain insights and provide feedback to the Market.Develop leaders and manage talents to grow talents from within and train future successors.Generate a performance framework to set clear expectations with the team.Manage MWB for the country to ensure all implementations comply with approved plans following investment behind global priorities.Brief and manage internal and/or external resources for creating locally needed category-specific marketing tools (Exceptional), previously aligned with the Market to stay within the ONE LAM calendar and strategy.Knowledge, Skills, and Abilities: Experienced in the role and fully qualified/trained.Possesses broad theoretical and practical knowledge, including company policies and practices.Requisite Education and Experience / Minimum Qualifications: At least 5 years of experience.Minimum 1 year of informal management experience required.Additional Statement: En adidas, valoramos la diversidad, apoyamos la inclusión de todas las personas y fomentamos la expresión individual. En el marco de la Ley de Inclusión n°21.015, incentivamos la inclusión de personas con discapacidad al mundo laboral. adidas celebrates diversity, supports inclusiveness, and encourages individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer. #J-18808-Ljbffr