About the client:

Our client is a rapidly expanding personal injury law firm based in New York City. The firm is known for its strong advocacy, client-centered approach, and commitment to delivering high-quality legal representation. With a growing digital footprint and mission-driven leadership, the organization aims to strengthen its brand presence, expand organic visibility, and communicate its value through compelling storytelling and strategic marketing.

About the role:

We are seeking a Legal Marketing & Content Strategist who is creative, detail-oriented, and highly proactive. In this role, you will work directly under the Marketing Director and contribute to a wide range of initiatives across social media, video production, paid media support, SEO, web publishing, CRM flows, and offline marketing.

This position is ideal for a hands-on digital marketer with strong content creation skills who thrives in a fast-paced, growth-oriented environment. You will play a key role in scaling the firm’s digital presence, enhancing brand positioning, and supporting multi-channel marketing campaigns.

What you’ll be doing:

Content & Social Media

• Create and publish content for Instagram, TikTok, and Facebook.
• Edit short-form videos (Reels/Shorts) using CapCut, Premiere Pro, or OpusClip.
• Design static and motion graphics using Canva and Adobe tools.
• Write clear, engaging copy for posts, stories, and educational content.
• Run A/B tests on hooks, formats, and visuals to improve performance.
  
  

Paid Media Support

• Produce and refine creative variations for Meta Ads campaigns.
• Support headline, messaging, and visual testing.
• Assist with implementing tracking pixels and UTM parameters.
  
  

Web & SEO Execution

• Perform keyword research and assist with blog publishing.
• Conduct outreach for backlinks and external mentions.
• Coordinate development of service landing pages with external partners.
  
  

Funnel & CRM Support

• Create visuals and content for WhatsApp and email nurturing flows.
• Work with the Intake Team to align messaging and materials.
• Assist with marketing automation and follow-up workflows.
  
  

Brand & PR Expansion

• Research collaboration opportunities (media, podcasts, creators).
• Draft outreach messaging for PR and link-building.
• Support reputation-building initiatives for the firm.
  
  

Events & Offline Design

• Design print-ready materials such as flyers, banners, and event signage.
  
  

Who are we looking for?

• 2+ years of experience in digital marketing or content creation roles.
• Strong design acumen and storytelling capability.
• Intermediate video editing skills (CapCut, Premiere Pro, etc.).
• Advanced Canva skills; intermediate Photoshop/Illustrator skills.
• Basic SEO knowledge and web copywriting experience.
• Familiarity with Meta Business Suite and Google Business Profile.
• Comfort using AI-powered content tools (OpusClip, D-ID, etc.).
• Highly organized, proactive, and accountable.
• English proficiency required; bilingual (English/Spanish) is a strong plus.
• Ability to thrive in a fast-paced, results-driven environment.
  
  

Position: Legal Marketing & Content Strategist

Remote Status: Fully Remote

Preferred Location: Latin America

Working Hours: 9 am to 6 pm EST

Holidays: US Federal Holidays

Salary: USD 1300 to USD 1500 per month

Internal Job ID: 0956