About the Client:

Our client, a leading digital marketing agency based in the USA, is actively looking to expand their clientele through lead generation. They are committed to fostering a culture of excellence and innovation. Join their dynamic team and help take their business to new heights.

About the Role:

As a Lead Generation Expert, you will spearhead lead generation strategies to support our clients' growth objectives. Your primary focus will be on generating high-quality leads through various channels, optimizing conversion rates, and nurturing leads throughout the sales funnel. If you're passionate about driving results and thrive in a fast-paced environment, we want to hear from you.

Responsibilities:

• Develop and execute comprehensive lead generation strategies tailored to each client's objectives and target audience.
• Identify and evaluate new lead generation opportunities, including but not limited to email marketing, content marketing, SEO, PPC, social media, and partnerships.
• Create compelling content and marketing collateral to attract and engage potential leads.
• Implement lead scoring and segmentation strategies to prioritize and qualify leads effectively.
• Utilize CRM systems and marketing automation tools to track, manage, and nurture leads throughout the sales cycle.
• Analyze lead generation performance metrics and KPIs to optimize campaigns and drive continuous improvement.
• Collaborate closely with cross-functional teams, including sales, marketing, and creative, to align lead generation efforts with overall business goals.
• Stay abreast of industry trends, best practices, and emerging technologies in lead generation and digital marketing.
  
  

Requirements:

• Proven track record of success in lead generation, preferably within a digital marketing agency or similar environment.
• In-depth knowledge of lead generation tactics, techniques, and tools across multiple channels.
• Strong analytical skills and the ability to interpret data to drive informed decision-making.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal teams and clients.
• Creative thinking and problem-solving abilities, with a focus on generating innovative solutions.
• Experience with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms (e.g., Marketo, Pardot) is highly desirable.
• Self-motivated and results-oriented, with a passion for driving measurable business outcomes.
  
  

Position: Lead Generation Expert

Remote Status: Fully Remote

Preferred Location: Global

Working Hours: 9 am to 6 pm EST

Salary: USD 1200 to USD 2000 per month

Internal Job ID: 0162