About University Partners

University Partners is among the top 15 owner/operators in the country, boasting over 20 years of experience in acquiring, developing, and managing student housing communities. With more than 500 employees across 45 properties, servicing over 25,000 beds, we prioritize service and sustainability.

Job Purpose

The Director of Marketing will spearhead the creation and execution of a marketing strategy that aligns with our business goals, enhancing occupancy, brand awareness, and tenant retention targeted towards our student demographic.

Key Responsibilities

• Marketing Strategy Development: Create a marketing strategy that focuses on growth and retention.
• Vendor Management: Manage relationships with external marketing agencies.
• Market Research: Analyze student demographics and industry trends.
• Brand Management: Ensure brand consistency across all platforms.
• Digital Marketing: Implement SEO, SEM, and content strategies.
• Property Marketing Support: Collaborate on targeted marketing plans.
• Campaign Management: Execute marketing campaigns across various channels.
• Content Management: Oversee content creation on social media and websites.
• Community Engagement: Manage social media strategy to foster community.
• Event Coordination: Organize student-focused events.
• Budget Management: Develop and manage marketing budgets.
• Collaboration: Work with leasing teams to align marketing strategies.
• Data Analytics: Measure and report campaign effectiveness.
• Cross-Functional Collaboration: Partner with other departments on company goals.
• Leadership: Mentor a high-performing marketing team.

Qualifications

• Bachelor’s degree in Marketing or related field.
• Experience in marketing strategy within real estate or student housing.
• Strong analytical and communication skills.
• Expertise in managing marketing budgets.
• Proficiency in digital marketing tools.
• Leadership experience focused on team development.

Join Us

If you are a strategic thinker with a passion for marketing, apply to lead our initiatives and make a meaningful impact.

Work Environment

This role is based in Dallas with a hybrid work schedule: in-office Monday to Thursday and remote on Friday.

Compensation

Competitive salary with a benefits package including health insurance, 401(k), unlimited PTO, and opportunities for professional growth.