Job Overview

We are hiring a full-time Direct Response Copywriter to join a performance marketing agency focused on helping accounting firms grow their businesses across North America.

Role Responsibilities

• Write engaging copy for Meta ads, including video scripts and static ad copy.
• Develop compelling video sales letters (VSLs) to drive conversions.
• Create effective landing page copy in collaboration with media buyers.
• Compose email sequences to nurture leads toward purchasing.
• Understand each client's audience to develop targeted messaging.
• Work closely with clients to grasp their marketing objectives.
• Collaborate with media buyers to align copy with campaign strategies.
• Analyze campaign performance and adjust copy accordingly.
• Utilize AI tools to enhance efficiency in copywriting.

Key Qualifications

• Minimum 3 years of direct response copywriting experience.
• Experience with Meta ads and conversion-focused copywriting.
• Strong understanding of marketing principles and performance metrics.
• Excellent communication skills in English.
• Proactive and detail-oriented with ownership of projects.

Additional Preferences

• Experience with accounting firms or similar industries.
• Background in performance marketing agencies.
• History of optimizing copy to achieve successful campaign results.