About Topline®

Topline helps the best professionals win in an independent-first economy. We:

1. Remove the friction of hiring professionals.
2. Equip talent with tools that help them stand out.
3. Deliver trusted intelligence on service providers and firms.

Role Overview

As our Ads & Analytics Specialist, you’ll manage and optimize performance-marketing campaigns across multiple ad platforms while pioneering the use of AI tools for ad creation, targeting, and analysis.

Key Responsibilities

• AI-Powered Creative & Targeting

Generate ad concepts and assets with leading AI creative tools; experiment, iterate, and scale the winners.

• Campaign Management

Build, launch, and optimize PPC campaigns in Google, Meta, Microsoft, and emerging channels to hit cost-per-acquisition (CPA) and ROAS targets.

• Analytics & Attribution

Implement robust GA4 and platform-level conversion tracking; craft dashboards and reports that surface actionable insights.

• Data-Driven Strategy

Translate performance data into clear recommendations on budget allocation, bidding strategies, and creative refresh cycles.

• Collaboration & Client Advisory

Partner with internal stakeholders and select clients to align advertising with broader growth objectives.

• Continuous Learning

Stay on the cutting edge of AI advertising tech, privacy changes, and platform best practices—and share that knowledge with the team.

Qualifications & Skills

• 3 + years running ROI-positive digital ad campaigns.
• Hands-on mastery of Google Ads, Meta Ads, Microsoft Ads; bonus points for programmatic or LinkedIn.
• Proven track record using AI tools (e.g., Midjourney, AdCreative.ai, Jasper, Performance Max creative automation) to boost performance.
• Deep knowledge of GA4, conversion APIs, and attribution modeling.
• Analytical mindset; fluent in spreadsheets and data-visualization dashboards.
• Clear communicator who can translate complex metrics into business impact.
• Bachelor’s in Marketing, Analytics, or related field preferred; relevant certifications (Google Ads, Google Analytics) strongly valued.

Soft Skills:

Active listening, adaptability, emotional intelligence, follow-up, tech savviness, and collaborative spirit.

What We Offer

• Unlimited growth in a venture-backed company scaling a booming market.
• Remote flexibility with a culture that prizes innovation and results.
• Professional development in AI-driven advertising and advanced analytics.

Topline is an equal-opportunity employer committed to diversity and inclusion. If you’re passionate about data-driven marketing and ready to help the best professionals win, we’d love to hear from you!