GROWTH MARKETER (DTC E-COMMERCE) Location: Remote Working Hours: Monday to Friday, 9:00 AM – 5:00 PM UK GMT (minimum 4 hours overlap) Contract Type: Independent contractor Language: Applications accepted in English only. About Purolabs Purolabs is a fast-growing DTC supplements brand based in the UK with over 350,000 happy customers. We create clean, science-backed supplements that actually work. No fillers, no nasties, just real results. Featured in Vogue, Women's Health, and Evening Standard, our UK-made products are trusted by health-conscious people who refuse to compromise on quality. THE ROLE We're looking for a proactive and data-driven Growth Marketer who lives and breathes performance marketing and customer acquisition. This is not a brand marketing role. The focus is entirely on direct response: driving measurable customer acquisition, optimising funnels, and scaling campaigns profitably. You'll own the full growth strategy, working hands-on with paid acquisition, conversion optimisation, and customer retention. You should be the kind of person who obsesses over unit economics, loves testing new approaches, and gets genuinely excited when you crack a winning strategy that scales. What You'll Be Doing Paid Acquisition & Campaign Management Plan, execute, and optimise paid social campaigns across Meta to hit ROAS and CAC targetsDevelop systematic testing frameworks for audiences, creative angles, and landing pagesScale winning campaigns while maintaining profitability and healthy unit economicsMonitor daily ad account performance and make data-driven optimisation decisionsCollaborate with creative team to provide performance feedback and strategic direction Analytics & Performance Tracking Own key growth metrics including CAC, LTV, ROAS, MER, CPA, and contribution marginBuild and maintain dashboards to track funnel performance and identify bottlenecksConduct cohort analysis and customer lifetime value modellingReview campaign data to understand what's working and communicate insights clearly to the teamPresent weekly performance reports with actionable strategic recommendations Conversion Rate Optimisation Run structured A/B tests on landing pages, product pages, and checkout flowAnalyse user behaviour using Google Analytics, heatmaps, or tools like Triple WhaleIdentify friction points in the customer journey and implement solutionsOptimise email flows and post-purchase sequences to increase retention and LTV Growth Strategy & Channel Expansion Develop quarterly growth roadmaps aligned with revenue and profitability targetsTest and scale new traffic sources including TikTok, YouTube, and emerging platformsConduct competitor analysis and market research to identify growth opportunitiesProactively flag issues, spot inconsistencies, and solve problems before they escalate Essential Experience WHAT WE'RE LOOKING FOR 2-3+ years of proven experience in direct response or growth marketing for DTC e-commerce brandsStrong track record of managing and scaling paid social campaigns profitably on Meta AdsDeep understanding of direct response metrics and unit economics (CAC, LTV, ROAS, MER, CPA, contribution margin)Hands-on experience reviewing ad accounts and understanding campaign performanceAbility to provide clear feedback to creative teams based on data and performance insightsProven ability to run structured experiments and iterate based on results Technical Requirements Expert-level proficiency with Meta AdsStrong analytical skills with advanced Excel/Google Sheets and data visualisationExperience with conversion tracking and attributionFamiliarity with Shopify and e-commerce analyticsTech savvy and fast learner of new platforms/tools Bonus Points Experience with supplements, skincare, or subscription-based productsKnowledge of email marketing platforms like Klaviyo and retention strategiesExperience with TikTok or Google AdsBackground in health or wellness industry YOUR PERSONALITY Numbers-obsessed and data-driven. You make decisions based on metrics, not opinionsHighly detail-oriented with the ability to spot inconsistencies and think strategicallyProactive problem-solver who anticipates issues before they ariseStrong communicator who can translate data into clear, actionable insightsSelf-starter who takes ownership and drives results independently WHY JOIN US Fully remote with flexibility during UK hoursCompetitive rate and paid time off (including UK bank holidays)Real ownership over growth strategy and performance outcomesWork with a product that genuinely improves people's wellbeingJoin a fast-growing brand with proven product-market fit Important Requirements This is a remote contractor position (not employment)Applications welcome from all countriesMust be available during UK working hours (9am-5pm GMT) with a minimum 4-hour overlap

Job Title: E-Commerce Marketing Manager (DTC)Location: Remote (UK Timezone) Work Schedule: Monday - Friday, 9:00 AM to 5:00 PM (GMT) with at least 4 hours overlap. NOTE: INDEPENDENT CONTRACTOR POSITION Are you an experienced Digital Marketing Manager with a passion for driving growth in the DTC e-commerce space? Are you looking for a fully remote role that allows you to work independently while driving high-impact strategies for a fast-growing global brand? If so, this opportunity could be perfect for you... About The Role: We are a fast moving, Shopify DTC e-commerce brand in the health and wellness space looking for a Digital Marketing Manager to lead customer acquisition and growth initiatives across multiple channels. As an independent contractor, you’ll have the flexibility to work from anywhere in the world, while spearheading impactful campaigns across Google Ads, Meta, TikTok, and email marketing with Klaviyo. You’ll also oversee a marketing team and manage projects that amplify new customer acquisition, retention, and overall performance. Key Responsibilities: Customer acquisition & growth: Build and execute strategies to drive new customer acquisition via Google Ads, Meta (Facebook/Instagram), TikTok, and email marketing (Klaviyo), focusing on lowering CAC and improving LTV.Full funnel management: Design and optimise the complete marketing funnel—from awareness to retention—ensuring every part of the customer journey is crafted to deliver exceptional growth and performance.Team leadership & collaboration: Manage, mentor, and work alongside a remote team of digital marketers while also collaborating with external stakeholders. Ensure marketing projects are delivered on time, within scope, and to a high standard.Project management: Lead marketing initiatives from planning to execution, ensuring cross-functional alignment between product, creative, and content teams. Keep campaigns tightly managed with clear objectives, deliverables, and timelines.Data-driven insights: Develop, monitor, and analyse KPIs such as ROAS, customer acquisition cost (CAC), and CLTV, using data insights from tools such as GA4 and Triple Whale to steer campaign performance and make focused improvements. Forecast and report financial results weekly/monthly to identify growth opportunitiesStay at the cutting edge: Keep up-to-date with evolving trends, platform updates, and competitors to deliver fresh, innovative solutions that stand out in a competitive market. What You'll Bring: Proven DTC e-commerce experience: Extensive knowledge and experience working with DTC brands is a mustCustomer acquisition specialist: A deep understanding of multi-channel customer acquisition strategies, including paid search, paid social, and email marketing.Remote team & project management: Previous experience in managing remote teams and leading digital marketing projects independently from start to finish, with a focus on collaboration and clear communication.Results-oriented & data-savvy: Strong grasp of data analysis and performance metrics, with a knack for improving KPIs such as ROAS, CAC, and LTV.Platform expertise: Hands-on experience using Google Ads, Meta, TikTok, and Klaviyo for email marketing is essential.Independent & proactive: You’ll need the ability to self-manage, set priorities, and adapt quickly to brand targets and performance goals while maintaining daily accountability.Experience of using project management software such as Monday, Trello or Clickup. What's On Offer:Fully remote: Work independently from anywhere in the world. This role gives you the ultimate flexibility to operate from whichever time zone you call home.Ownership of strategy: Lead the marketing strategy for a growing global e-commerce brand and drive powerful customer acquisition and retention campaigns.Dynamic, remote team: Join a supportive and motivated global team that thrives on collaboration and innovation in the digital space.Paid time off and flexible working. If you're ready to lead from the front and scale a high-growth DTC brand in a fully remote role, we'd love to hear from you! Note: Please submit your resume and intro video in English format only.